Creating an online community around your brand can not only help strengthen your brand, it will also give you a direct path of communication between you and your current and potential customers. For those of you without an existing online community, it can be daunting to figure out where to start. This Workshop takes the mystery out of how to create your own branded community online. For those with existing brand communities, this workshop provides new approaches for increasing your impact.

Content and Overview

Branding

• Evolve as a brand, stand out and build your unique identity
• Find your niche & establish yourself as an expert in the industry
• Design a consistent brand and message across Facebook, Twitter, and other social networks

Communities

• Grow your brand influence and build an engaged audience for your business
• Engage your followers in real conversations;
• Craft content that will be popular with your followers
• And ultimately cultivate a community of people who are passionate about the same thing.

Lead Generation

• Leverage your online presence and attract more clients to your product & services.
• Design your customized social media sales funnel for high conversions

WORKSHOP OUTLINE

1. Personal brand concepts, tool & techniques

• Creating your Digital footprints, optimized social media profiles, Bio & websites (DIY)
• How to build your personal brand that grows your business

2. Introduction to Community Building

• What is online community building?
• The power of online communities, how they might benefit your business
• Examples of online communities
• Build a community organically
• Online tools for building community

3. Building Your Online Community

• How to build your online platform
• Use social media to build community
• Best practices for community building

4. How to Grow Your Online Community

• Importance of consistency and scheduling
• Building communities around content
• How to make something utterly shareable
• How to create engagement online
• Find your brand advocates
• Create buzz around your community
• Paid vs. unpaid tactics for growth

5. Measuring Your Success

• How to scale your community
• How to measure your community’s growth

6. Lead Generation

• Leverage the power of social media to grow your business
• Design your customized social media sales funnel for high conversions

WHO SHOULD ATTEND?

• Entrepreneurs, Business Owners
• CEO, Coaches, consultants
• Trainers, freelancers
• Sales professional’s
• Self-employed
• Start-up owners

WORKSHOP PRE-REQUISITES & REQUIREMENTS?

• Participants should have basic understanding of how to use a Computer
• Participants should have access to Desktop/Laptop/Tablet for various exercises & Internet Connection

WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?

• All presentations of the workshop (soft copies)
• Soft Copies of various Worksheets
• Certificate of Participation

OTHER WORKSHOPS FOR CORPORATIONS

• Social Media Marketing Workshop
• Learn how to blog: Blogging Essentials for Beginners
• Digital Product Management
• Mobile App Product Management

Please do share your requirements with us at contact@productstudioz.com and we will be happy to customize a workshop for you.

We can also create a training program for ongoing Social Media/Digital Marketing competency development for your organization. Simply fill the form and submit and we will get in touch with you as soon as we can.