SEO (Search Engine Optimization) refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results. This Workshop will teach you to optimize website content for the best possible search eng

ine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, and conducting search-focused website audits.

Let us empower and enable you to unleash the potential of SEO for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Search Engines.

Content and Overview

This course is suitable for beginners or professionals, where you’ll learn SEO all the way from the complete basics, including: What SEO is, why we use it and much more to help you go from novice all the way to an EXPERT in SEO! Once you have completed this workshop you will become very confident with using SEO (Search Engine Optimization) and aligning SEO with overall business strategies.  You will learn following in this workshop:

• What SEO is & why should every business care about SEO?
• How to leverage SEO (Search Engine Optimization) for expanding reach, user acquisition and lead generation?
• SEO Checklists
• How to do SEO Audit & Competitive Analysis?
• What Keywords Are, How To Use A Research Tool, How To Build A Keyword List & Learn The Best Keyword Strategy
• Learn What On Page SEO Is, Great Techniques For It & How To Optimize Your Homepage & Blog Posts
• Learn What Off Site SEO Is, SEO For Local Businesses & How To Run Facebook Page Ads That Will Get Your Page 1000s Of Likes.
• How to measure ROI of SEO?
• SEO Tools That Help You Rank Higher and maximize efficiency

WHO SHOULD ATTEND?

Businesses, Entrepreneur, Product Managers, Marketers, individual interested in making career in digital marketing. Basically anyone who wants to learn how to get their website to the top spot on Google.

WORKSHOP PRE-REQUISITES & REQUIREMENTS?

• Participants should have basic understanding of how to use a Computer
• Participants should have access to Desktop/Laptop/Tablet for various exercises & Internet Connection

WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?

• All presentations of the workshop (soft copies)
• Soft Copies of various Worksheets
• Certificate of Participation

OTHER WORKSHOPS FOR CORPORATIONS

• Social Media Marketing Workshop
• Learn how to blog: Blogging Essentials for Beginners
• Digital Product Management
• Mobile App Product Management

We can also create a training program for ongoing Social Media/Digital Marketing competency development for your organization.

Please do share your requirements with us and we will be happy to customize a workshop for you.