TERI in partnership with NITI Aayog organized Workshop on “Digital Marketing and Role of Social Media to Build Smart Libraries 2.0″ during 8-10 November 2017 ” at Seminar Hall, TERI, India Habitat Centre, New Delhi. The workshop aims at equipping the LIS (Library and Information Science) professionals with state-of-the art skills and knowledge to meet current and recent challenges in this dynamic knowledge society.
Among other resource person facilitating this 3 day spread workshop, ProductStudioz conducted workshop for Social media and Blogging, Measuring Impact and Implementing Metrics. Workshop pedagogy include tutorial presentations, demonstrations, hands-on sessions with case studies/best practices, and covered following topics:
- Emergence of socially smart and creative librarians in digital era
- Principles of social media and digital marketing
- Who should create and publish content?
- Theoretical and practical discussion on the major social media sites
- Digital content strategy
- Social Enterprise Collaboration Model
The workshop was intended for library and information professionals, knowledge managers, information entrepreneurs, and e-content developers with some experience of social media in the workplace; beginners also benefitted with this. In order to provide individual attention and training facilities, the workshop was confined to limited number of participants not exceeding 30 (Thirty).
Participants included from government institution like-
Akshaya Project(KSITM), Central Council for Research in Homoeopathy, Central Secretariat Library, DGIPR Government of Maharashtra, Election commission of India, Institute of Economic Growth (IEG) etc. and private, autonomous and corporates like Honeywell Technology Solutions, JK Cement Ltd, KPMG, Ansal University and AIIMS.
There was a mix blend of students in terms of level of expertise right from beginners to those already using Social media for daily work and the challenge for ProductStudioz was to make it informative and engaging for all level of students.
The session was conducted spread over 3 days planned in a manner that user get acquainted to each process in digital marketing right from strategy to execution. For doing the group activities participants were divided into group of 4-6 and each group was named after social media platform like Facebook, Twitter, Linkedin, Pinterest etc.
Day 1 – Participants learnt the Introduction of digital marketing-
- Why Digital Marketing is Important?
- Different channels for digital marketing
- Resources required for digital marketing essentials
It also included hand-ons exercise wherein participant learnt How to make your first Digital Marketing plan. This was followed up with Introduction to SEO, case study discussion on SEO/Sample exercise taken by Mr. Shahnawaz Khan from Digital Vidya.
Next was Facebook introduction and exercise where participants were to create and present Facebook Marketing strategy for their organisation libraries.
Day 2 – Introduction to Social media platforms like Facebook, twitter and LinkedIn
Continuing from Day 1, case studies of Social media strategy was discussed and participants also learnt to build social media marketing plan to build library of the future. Next Twitter, Facebook and LinkedIn platform was introduced to participants and how they can leverage it to build communities, engage with them and promote their events. How each channel differs in their nature and audience and the best practices to use them for their brand and organization.
Day 3 – Blogging Essentials, Measuring Impact and Implementing Metrics
- Resource Person – Ms. Moushmi Srivastava, ProductStudioz
With the first 2 days preparing participants to understand the nature of social media, various platform available and its usage, Day 3 followed up with next level of reaching out to communities via Blogs. Before getting into practical exercise into creating their own blogs using WordPress participants learnt –
- Blogging Basics
- Types of Bloggers
- Establishing Tone of Voice for Brands
- Blogging Do’s and Don’ts
- Org Versus WordPress.com
- Using WordPress.com
Final agenda of the Workshop was to understand setting up business goals and how to measure the social media efforts and strategy that participants worked on since past 3 days. Understanding Analytics for each social media platform and analyzing the outcomes of their efforts, what is working and not working as per the goals and strategy they setup for their organization. Communicating your impact and using tools to measure ROI like Hootsuit, Bufferapp, Twitter Analytics, Google analytics, Linkedin Analytics and Facebook Insights.
The workshop came to an end with each participants presenting their digital marketing strategy for the project that was given to them, Valedictory session and Certificate distribution.
Brief on ProductStudioz
ProductStudioz was started to help startup, SME’s, Ngo’s corporate to execute the product vision, management, and customer development. Our expertise comes from working with businesses who are flexible, agile, innovative and who want their users to have a great experience.
Apart from that we conduct workshop for product development, web based marketing and using social media platforms to increase the interest in your business. We help small and medium sized businesses set up their Social Media platforms and train them on how to best utilise these platforms to draw more attention to themselves and/or their business. To conduct a similar workshop for your organization Send us an email at firstname.lastname@example.org with your query and we’ll reply as soon as we can.